PRISM Expands its Palette Premium Brand in Indonesia

PRISM, the parent company of OYO in Indonesia, is expanding its premium brand Palette by adding new properties in Bali and several developing cities. This expansion is a part of its strategy to strengthen its premium brand in Indonesia with the aim to provide multiple options for affordable premium accommodation for Indonesians amidst the growing demands of premium accommodations trend in 2025 to 2026.